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Year: 2017

Home 2017

How Volunteering Can Boost Your Personal and Professional Well-Being

December 26, 2017NatalieCareer, Corporate Social Responsibility, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Networking, Personal Brand, Trade Shows, Volunteer, Work-Life BalanceNo Comments#HBAIMPACT, Career, community, HCEA, Healthcare, helpers high, marketing, Networking, Volunteer, work-life balance

Have you ever thought about how taking on a volunteer role can help more than your career? In this interview with Ruth Martin, shares her “why” for volunteering and the many benefits of leading the programs and events committee for the Chicago Healthcare Businesswomen’s Association (HBA) board.  Find out what it is like to lead…

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How to Create a Marketing Blueprint

December 21, 2017NatalieHealthcare, Healthcare Businesswomen's Association (HBA), Innovation, Marketing, Marketing Plan, Trade ShowsNo Comments#HBAIMPACT, Events, Healthcare, Innovation, Leadership, marketing, Trade Show

Are you in marketing and need to develop a plan for a maturing product?  In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…

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How to Navigate a Path to Leadership

December 13, 2017NatalieCareer, Healthcare Businesswomen's Association (HBA), Leadership, Work-Life BalanceNo Comments#HBAIMPACT, Career, Healthcare, Leadership, marketing, mentor, Sponsors, Trade Show, work-life balance

Have you been considering a career change? Perhaps you are looking at a global role but aren’t sure how to lead a team abroad and need help from a Mentor or Sponsor. In this interview with Julie Kim, Head of International Value Demonstration & Access at Shire, she provides key insights about making challenging career…

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How to Build Visible Confidence

December 4, 2017NatalieCareer, Confidence, Healthcare Businesswomen's Association (HBA), Networking, Personal Brand, Work-Life BalanceNo CommentsCareer, confidence, Healthcare, marketing, Personal Brand, Storytelling

Have you ever had fear or lack of confidence hold you back from doing something you really wanted to do? Chantelle Anderson, Founder of Visible Confidence, former WNBA professional athlete and TEDX speaker, shares how “we all start out confident…and then something happens and we are taught to be less confident”. Chantelle tells her personal story and…

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How Microsoft is Using Storytelling in a Big Way

November 28, 2017NatalieInfluencer Marketing, Marketing, Marketing Plan, Personal Brand, Social Media, Storytelling, Trade ShowsNo CommentsEvent Management, Events, marketing, Story, Storytelling, Tradeshows

Are you looking to use storytelling to communicate messages about your products or services?  Listen to this interview with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and…

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How to Get Clarity and Reset Your Work-Life Balance

November 20, 2017NatalieCareer, Confidence, Healthcare Businesswomen's Association (HBA), Leadership, Work-Life BalanceNo CommentsCareer, clarity, confidence, Leadership, reset, risk, work-life balance

What needs to happen before we feel like pressing a work-life reset button?  Sometimes it takes a monumental shift or it can be a smaller act that is the catalyst for change.  Fawn Germer, best-selling author, Pulitzer prize nominated journalist and keynote speaker, has had times in her life that lead her from a place…

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How to Win Leadership Buy-In and Increase Your Value

November 13, 2017NatalieCareer, HCEA, Healthcare, Improv, Leadership, Trade ShowsNo Commentsevent manager, Healthcare, Leadership, planning, presentation, Procurement, Results, ROI, stakeholders, Trade Show

Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…

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How to use Design Thinking to Build Creative Confidence

November 6, 2017NatalieConfidence, Design Thinking, MarketingNo CommentsCreative Confidence, Design Thinking, marketing, trade shows

Have you ever been asked to come up with a fresh idea but weren’t sure where to start? We all have opportunities to solve problems and how we approach the process makes a big impact on the outcome. Finding new ways to tackle a challenge is the inspiration for this article based on strategies found in…

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How to Network Up and Expand Your Circle of Influence

October 30, 2017NatalieCareer, Confidence, Leadership, Marketing, Network Up, Networking, Trade Shows, Work-Life BalanceNo CommentsCircle of Influence, Leadership, Marketers, Network Up, Tradeshows

Most of us hear the word networking and the first image that pops into our heads, is a room full of people who don’t know one another exchanging business cards.  If your palms are getting sweaty and your heart is racing a little thinking about going to an event and meeting a room full of…

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How to Elevate Your Marketing Emotional Intelligence

October 24, 2017NatalieCareer, Engagement, Leadership, MarketingNo CommentsCareer, Emotional Intelligence, EQ, marketing, Results, Sales Reps, trade shows

When you hear the words Emotional Intelligence what is the first thing that comes to mind? Oftentimes, we are introspective and think about how we respond to a certain situation or how we felt during a difficult conversation.  EQ is much more than how we react and is about being keenly aware of others. “Emotional intelligence…

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How Innovative Marketing Starts by Focusing on the Customer

October 16, 2017NatalieCareer, Engagement, Healthcare, Leadership, Marketing, Trade ShowsNo Comments#HBAIMPACT, CMO, Healthcare, Leadership, marketing, Marketing Plan, trade shows

Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…

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How Associations and Event Marketers Can Boost ROI

October 9, 2017NatalieAssociation Management, HCEA, HCEAConnect, Healthcare, Marketing, Trade Shows, VolunteerNo Comments

How can associations and event managers boost ROI at your next trade show? Check out this interview with  Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…

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Discover How to Tap into Your Brave

October 2, 2017NatalieCareer, Confidence, HCEA, HCEAConnect, Healthcare, Leadership, Marketing, Networking, Trade Shows, VolunteerNo Comments#HBAIMPACT, Brave, Courage, Expert Advice, HCEA, HCEAConnect, Healthcare

Have you ever wanted to try something but fear held you back?  Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia.  She describes her journey and strategies she uses to take a…

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How to Lead Your Team through Change

September 25, 2017NatalieCareer, HCEA, HCEAConnect, Healthcare, Leadership, Marketing, Trade Shows, VolunteerNo Comments

Have you experienced a merger or been through an acquisition?  Today it is becoming more and more commonplace for organizations to go through transformational change.  Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…

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How to Find Your Passion In A Healthcare Marketing Career

September 21, 2017NatalieAssociation Management, Career, Corporate Social Responsibility, HCEA, HCEAConnect, Healthcare, Marketing, Networking, Trade Shows, VolunteerNo Comments

Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…

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How To Add Value To Your Trade Show Program

September 11, 2017NatalieHCEA, HCEAConnect, Healthcare, Marketing, Trade ShowsNo Comments

Do you wish you could show value for your trade program but aren’t sure how to do it?  So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit.  Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…

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Everything You Need To Know About Healthcare Exhibiting

September 4, 2017NatalieHCEA, HCEAConnect, Healthcare, Marketing, Marketing Plan, Trade ShowsNo CommentsHCEA, HCEAConnect

Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…

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How HCEA Is Increasing Member Engagement with Micro-Volunteering

August 28, 2017NatalieAssociation Management, Career, Engagement, HCEA, HCEAConnect, Healthcare, Marketing, Networking, Trade Shows, VolunteerNo CommentsAssociation, Events, HCEA, HCEAConnect, Healthcare, marketing, Microvolunteering, tradeshow

Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment?  Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering.  If you want to…

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How HCEAConnect Attendees Give Back with CSR Project

August 22, 2017NatalieAssociation Management, Corporate Social Responsibility, HCEA, HCEAConnect, Healthcare, Trade ShowsNo CommentsCSR, HCEA

How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…

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How This Negotiation Blueprint Will Help You Get What You Want

August 14, 2017NatalieCareer, Confidence, Leadership, Marketing, Personal Brand, ProcurementNo Commentsnegotiation

Have you have ever hesitated or waited for something to happen, like recognition for your efforts or when a job offer comes through you accepted the terms because it was what you wanted and you didn’t ask for a bigger salary you may want to reconsider your actions next time. Here is why being able to ask…

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How Improv Can Boost Marketing and Sales Result

August 6, 2017NatalieCareer, Engagement, Improv, Leadership, Marketing, Trade ShowsNo Comments#HBAIMPACT, Career, Events, improv, Leadership, marketing, trade shows

If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again.  Karen Hough, CEO of the ImprovEdge  has been helping individuals and companies use Improv to be industry leaders.   In a recent interview, Karen shares real life examples of how organizations and their…

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How To Rock Your Next International Trade Show

July 31, 2017NatalieAssociation Management, Global Sourcing, HCEA, HCEAConnect, International Trade Shows, Marketing, Networking, Trade ShowsNo Commentsevent planner, global trade show, HCEA, HCEAConnect, Healthcare, international trade show, logistics, marketing, PhRMA code, ROI, Trade Show, trade show manager

Planning to exhibit at an international trade show?  There are a lot of details for global exhibiting and it can be hard to know where to start.  Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….

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Turn Attendees Into Super Fans Using Influencer Marketing

July 24, 2017NatalieAssociation Management, Engagement, Influencer Marketing, Social Media, Trade ShowsNo Commentsattendee, InfluencerMarketing, ROI, Socialmedia

You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…

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How To Crack Your Confidence Code

July 16, 2017NatalieCareer, Confidence, Work-Life BalanceNo CommentsCareer, confidence, dove, work-life balance

Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate.   Dove did an experiment where they placed two signs above a door-one said average and one…

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5 Ways To Make Your Next Bold Move

July 9, 2017NatalieCareer, Marketing, Trade Shows, Work-Life BalanceNo CommentsCareer, high performance, High Potential, marketing, mentor, tradeshow

What is the recipe for making a bold career move?  Is it taking big leaps, small steps or a combination of both?  For Senior Marketing Manager Katie Lewandroski, she has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has…

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How To Create A Results Driven Marketing Plan

July 2, 2017NatalieCareer, Marketing, Marketing Plan, Trade ShowsNo Commentsmarketing, marketingplan, tradeshow

Have you ever created a marketing plan and struggled with demonstrating results?  When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how…

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Everything You Need To Create Facebook and LinkedIn Groups

June 25, 2017NatalieEngagement, Marketing, Social Media, Trade ShowsNo CommentsBizwomenrock, Facebook, groups, social media

Have you wondered how LinkedIn and Facebook Groups can help your events?  Katie Krimitsos is an Entrepreneur, Coach and Host of the Biz Women Rock podcast.  She has a massive community group on Facebook and shares in this week’s interview everything you need to know about creating a group on Facebook and LinkedIn.  You can…

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How To Get Attendees To Come Back To Your Event

June 18, 2017NatalieAssociation Management, Digital Content, Engagement, Marketing, Social Media, Trade ShowsNo Commentsattendee, InfluencerMarketing, Marketers, marketing, Socialmedia, tradeshow

Have you ever gone to a conference and felt like it was a total WOW start to finish?  What made you feel that way?  In this episode, Breanna Jacobs Vice President Conference Producer at Global Strategic Management Institute.  Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune…

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An Insider’s View How Procurement Works with Therese Jardine-Microsoft

June 13, 2017NatalieEngagement, Global Sourcing, Procurement, Trade ShowsNo CommentsProcurement

Have you ever wondered how things works in Procurement?   Therese Marzocchi Jardine, Senior Vendor Account Manager with Microsoft Events and Studios demystifies sourcing, procurement and purchasing in this week’s interview.  She also gives a snapshot into how to effectively write and manage an RFP, what not to do when responding to an RFP and how…

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How HR and Marketing Can Get To WOW!

June 4, 2017NatalieHealthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Networking, Trade ShowsNo Comments#HBAIMPACT, Career, Healthcare, Healthcare Business Women's Association, High Potential, HR, Networking

Marketing and Trade Show Event Teams often don’t interact with HR regularly and may be missing an opportunity to collaborate with an internal resource. Lydia Rohn, Vice President Human Resources at QuadMed was interviewed this week and shared insights on why forging a partnership with HR is so important for a company’s growth and for…

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Expert Advice From Top Industry Insiders

May 30, 2017NatalieAssociation Management, Career, Engagement, Global Sourcing, Marketing, Personal Brand, Trade ShowsNo CommentsCareer, Event Management, Expert Advice, Leadership, Trade Show

Are you looking for advice from Industry Insiders, CEO’s, CMO’s & top leaders that will help propel your trade show marketing program to the next level? If you are curious about how to find work-life balance in a hectic career, and still achieve huge success these insights are just for you. Feel inspired & take…

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5 Decision Making Strategies To Get To Yes

May 22, 2017NatalieCareer, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Mentoring, Network UpNo Comments#HBAIMPACT, Career, Healthcare, Leadership, marketing

Have you been working on a larger project but aren’t sure how to anticipate what leadership will think about your solution?  Find out how you can take your proposals from Maybe to Yes with Cathy Skala, Vice President, Transformational Change at Baxter.  Cathy shares how culture has a big impact on the way companies process…

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How To Create A Personal Advisory Board And Mastermind

May 15, 2017NatalieCareer, Marketing, Personal BrandNo Commentsadvisory board, mastermind

Have you ever wondered about creating your own personal advisory board but weren’t sure how to go about it?  This is the episode that will give you all the tools you need to not only create your own personal board but also help you with getting on a Mastermind.  If you need a little extra…

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SAP Ariba CMO Alicia Tillman: How Marketing Adds Value

May 8, 2017NatalieCareer, Global Sourcing, Marketing, Trade ShowsNo Comments

Alicia Tillman, Chief Marketing Officer of SAP Ariba is interviewed this week on the Rock Your Trade Show Podcast. SAP Ariba delivers “the best-in-class cloud procurement solution, value for both buyers and suppliers on Ariba Network, and innovative new business models so you can grow your business.”  Used by over 2 million companies that transact over…

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How Associations Innovate To Help Amplify Exhibitor Results

May 1, 2017NatalieAssociation Management, Trade ShowsNo Comments

Have you ever been curious what happens behind the scenes to execute a show?  Stacy McManus, Director, Corporate Alliances & Exhibition Operations at the American Thoracic Society shares an insider look in a recent interview of how the American Thoracic Society (ATS ) show prepares and collaborates with exhibitors to achieve success.  The ATS show…

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Get 30 Minutes Back with These Productivity Power Tips

April 25, 2017NatalieCareer, Marketing, Trade Shows, Work-Life BalanceNo CommentsProductivity Download

Have you ever felt frantic in the morning trying to leave for work?  It is easy to feel overwhelmed especially if you have a lot to orchestrate before you arrive at work.  In this latest episode, find out how you can take control of your day, maximize your efficiency, improve communications with your team and…

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  • How to Respond to Fear and Anxiety in Times of Change
  • Why we Need Women In Exhibitions (WIE)
  • How to be Resilient in Times of Change
  • How Meditation Creates Transformational Change
  • How Leaders Can Create a Lasting Impact

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