Have you ever thought about how taking on a volunteer role can help more than your career? In this interview with Ruth Martin, shares her “why” for volunteering and the many benefits of leading the programs and events committee for the Chicago Healthcare Businesswomen’s Association (HBA) board. Find out what it is like to lead…
Are you in marketing and need to develop a plan for a maturing product? In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…
Have you been considering a career change? Perhaps you are looking at a global role but aren’t sure how to lead a team abroad and need help from a Mentor or Sponsor. In this interview with Julie Kim, Head of International Value Demonstration & Access at Shire, she provides key insights about making challenging career…
Have you ever had fear or lack of confidence hold you back from doing something you really wanted to do? Chantelle Anderson, Founder of Visible Confidence, former WNBA professional athlete and TEDX speaker, shares how “we all start out confident…and then something happens and we are taught to be less confident”. Chantelle tells her personal story and…
Are you looking to use storytelling to communicate messages about your products or services? Listen to this interview with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and…
What needs to happen before we feel like pressing a work-life reset button? Sometimes it takes a monumental shift or it can be a smaller act that is the catalyst for change. Fawn Germer, best-selling author, Pulitzer prize nominated journalist and keynote speaker, has had times in her life that lead her from a place…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
Have you ever been asked to come up with a fresh idea but weren’t sure where to start? We all have opportunities to solve problems and how we approach the process makes a big impact on the outcome. Finding new ways to tackle a challenge is the inspiration for this article based on strategies found in…
Most of us hear the word networking and the first image that pops into our heads, is a room full of people who don’t know one another exchanging business cards. If your palms are getting sweaty and your heart is racing a little thinking about going to an event and meeting a room full of…
When you hear the words Emotional Intelligence what is the first thing that comes to mind? Oftentimes, we are introspective and think about how we respond to a certain situation or how we felt during a difficult conversation. EQ is much more than how we react and is about being keenly aware of others. “Emotional intelligence…
Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…
How can associations and event managers boost ROI at your next trade show? Check out this interview with Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…
Have you ever wanted to try something but fear held you back? Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia. She describes her journey and strategies she uses to take a…
Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change. Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…
Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…
Do you wish you could show value for your trade program but aren’t sure how to do it? So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit. Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…
Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…
Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment? Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering. If you want to…
How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…
Have you have ever hesitated or waited for something to happen, like recognition for your efforts or when a job offer comes through you accepted the terms because it was what you wanted and you didn’t ask for a bigger salary you may want to reconsider your actions next time. Here is why being able to ask…
If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again. Karen Hough, CEO of the ImprovEdge has been helping individuals and companies use Improv to be industry leaders. In a recent interview, Karen shares real life examples of how organizations and their…
Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention. Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…
Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate. Dove did an experiment where they placed two signs above a door-one said average and one…
What is the recipe for making a bold career move? Is it taking big leaps, small steps or a combination of both? For Senior Marketing Manager Katie Lewandroski, she has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has…
Have you ever created a marketing plan and struggled with demonstrating results? When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how…
Have you wondered how LinkedIn and Facebook Groups can help your events? Katie Krimitsos is an Entrepreneur, Coach and Host of the Biz Women Rock podcast. She has a massive community group on Facebook and shares in this week’s interview everything you need to know about creating a group on Facebook and LinkedIn. You can…
Have you ever gone to a conference and felt like it was a total WOW start to finish? What made you feel that way? In this episode, Breanna Jacobs Vice President Conference Producer at Global Strategic Management Institute. Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune…
Have you ever wondered how things works in Procurement? Therese Marzocchi Jardine, Senior Vendor Account Manager with Microsoft Events and Studios demystifies sourcing, procurement and purchasing in this week’s interview. She also gives a snapshot into how to effectively write and manage an RFP, what not to do when responding to an RFP and how…
Marketing and Trade Show Event Teams often don’t interact with HR regularly and may be missing an opportunity to collaborate with an internal resource. Lydia Rohn, Vice President Human Resources at QuadMed was interviewed this week and shared insights on why forging a partnership with HR is so important for a company’s growth and for…
Are you looking for advice from Industry Insiders, CEO’s, CMO’s & top leaders that will help propel your trade show marketing program to the next level? If you are curious about how to find work-life balance in a hectic career, and still achieve huge success these insights are just for you. Feel inspired & take…
Have you been working on a larger project but aren’t sure how to anticipate what leadership will think about your solution? Find out how you can take your proposals from Maybe to Yes with Cathy Skala, Vice President, Transformational Change at Baxter. Cathy shares how culture has a big impact on the way companies process…
Have you ever wondered about creating your own personal advisory board but weren’t sure how to go about it? This is the episode that will give you all the tools you need to not only create your own personal board but also help you with getting on a Mastermind. If you need a little extra…
Alicia Tillman, Chief Marketing Officer of SAP Ariba is interviewed this week on the Rock Your Trade Show Podcast. SAP Ariba delivers “the best-in-class cloud procurement solution, value for both buyers and suppliers on Ariba Network, and innovative new business models so you can grow your business.” Used by over 2 million companies that transact over…
Have you ever been curious what happens behind the scenes to execute a show? Stacy McManus, Director, Corporate Alliances & Exhibition Operations at the American Thoracic Society shares an insider look in a recent interview of how the American Thoracic Society (ATS ) show prepares and collaborates with exhibitors to achieve success. The ATS show…
Have you ever felt frantic in the morning trying to leave for work? It is easy to feel overwhelmed especially if you have a lot to orchestrate before you arrive at work. In this latest episode, find out how you can take control of your day, maximize your efficiency, improve communications with your team and…
