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Month: July 2017

Home 2017 July

How To Rock Your Next International Trade Show

July 31, 2017NatalieAssociation Management, Global Sourcing, HCEA, HCEAConnect, International Trade Shows, Marketing, Networking, Trade ShowsNo Commentsevent planner, global trade show, HCEA, HCEAConnect, Healthcare, international trade show, logistics, marketing, PhRMA code, ROI, Trade Show, trade show manager

Planning to exhibit at an international trade show?  There are a lot of details for global exhibiting and it can be hard to know where to start.  Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….

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Turn Attendees Into Super Fans Using Influencer Marketing

July 24, 2017NatalieAssociation Management, Engagement, Influencer Marketing, Social Media, Trade ShowsNo Commentsattendee, InfluencerMarketing, ROI, Socialmedia

You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…

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How To Crack Your Confidence Code

July 16, 2017NatalieCareer, Confidence, Work-Life BalanceNo CommentsCareer, confidence, dove, work-life balance

Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate.   Dove did an experiment where they placed two signs above a door-one said average and one…

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5 Ways To Make Your Next Bold Move

July 9, 2017NatalieCareer, Marketing, Trade Shows, Work-Life BalanceNo CommentsCareer, high performance, High Potential, marketing, mentor, tradeshow

What is the recipe for making a bold career move?  Is it taking big leaps, small steps or a combination of both?  For Senior Marketing Manager Katie Lewandroski, she has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has…

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How To Create A Results Driven Marketing Plan

July 2, 2017NatalieCareer, Marketing, Marketing Plan, Trade ShowsNo Commentsmarketing, marketingplan, tradeshow

Have you ever created a marketing plan and struggled with demonstrating results?  When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how…

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