Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention. Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…
Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate. Dove did an experiment where they placed two signs above a door-one said average and one…
What is the recipe for making a bold career move? Is it taking big leaps, small steps or a combination of both? For Senior Marketing Manager Katie Lewandroski, she has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has…
Have you ever created a marketing plan and struggled with demonstrating results? When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how…
