Are you a Trade Show Marketer thinking about completing your CTSM? Leah Woomer attended ExhibitorLive in 2016 and was thrilled to discover that she found a place where there were so many event marketers just like her. She shares how she is the only person in her company manages over 60 trade shows and internal events and what it feels like to be in a silo. Many event planners and trade show managers find themselves as the sole person in their role. Find out how Leah manages her role and finds a way to stay balanced while traveling in this latest episode of Rock Your Trade Show podcast!
5 Insider Tips For Every Event and Trade Show Marketer
- Career Development is key to advancement. If you are looking for a path forward, learning not only the tactics but best strategies will help you be seen as an expert. It can make you better at what you do, from tactics to overall strategy, Leah highly recommends theCTSM program the Exhibitor Media group offers.
- Why you need to network and know how to find “your people”. Meeting others who are as passionate about the industry as you are “can feel magical”. It is an opportunity to create a personal advisory circle of like-minded people who can help you when you need advice. Even if you are an introvert it becomes much easier to meet others when there is a solidarity and shared common interests.
- Trade Shows and Events are at the hub of many companies success. Event planners and marketers interact with sales, marketing and financial in a company. One of the biggest challenges working with multiple departments like finance, product development, sales and marketing is finding a way to help everyone achieve a common goal.
- Finding balance while on the road is important to staying grounded. Leah includes yoga while she travels and she is a certified yoga. Check out Yoga Glo the next time you are on the road. It can provide mental balance, and relieve stress when you have been going non-stop from dawn until night.
- Don’t let the fear of failure stop you. So many women hesitate to raise a hand for a new opportunity and yet many event and trade show planners feel as though they “fell” into the role. Take what you learned from that first experience of trying something new and build on it going forward. Remember “no one died of failure” and while in the moment you may not see the learning, in the end you will come out ahead.
Finding time to celebrate success can be hard when you do so many events. Leah shares a very personal story of how she had a moment at their thought leadership conference and user conference. She describes seeing all the things that were supposed to work together, interact seamlessly. The team at the registration desk were welcoming attendees walking in; the Account Executives were greeting high value customers, executives on stage and she looked around and realized “I made all of this happen”.
Recognizing the impact it had for the company and see the tangible result of what you did is very rewarding. Whether the impact you made includes changing graphics, putting up an exhibit, creating a successful sales forum, you can see a representation of the work you did. Leah describes what it felt like and how it was an incredibly proud moment.
Leah did say to a colleague “Can you believe it- they all showed up they are all here”. It is an incredible feeling and taking it all in is so important. Enjoy those moments, you deserve it!
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