Trade show exhibitors, associations and industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Listen to this interview with Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect titled “Challenge the Status Quo: 19 Years of Data”….
Thinking about how to make your next career move? Whether you are new to healthcare face-to-face marketing, or an industry insider, you won’t want to miss this interview with Taylor Urban, HMCC, US Conventions and Events Specialist at Abbott. Taylor has a unique perspective having worked on the agency side of trade show events, technology and…
What does happiness at work feel like for you? I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling. Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had…
Are you looking to take your experience on the show floor to a new level? Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees. In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director…
Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show? In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events…
Are you a trade show event marketer? If you have achieved something unique for your company in face-to-face marketing, now is the time to nominate yourself to be an EXHIBITOR Magazine All-Star! Travis Stanton, EXHIBITOR Editor, shares insights in this interview about EXHIBITOR including the All-Star Awards, how to get nominated and how it can impact your career….
How consistent is your brand messaging in your trade show program? Whether you work for a large fortune 500 company or a startup organization, take a look at all of your trade show assets and ask yourself-are they consistent and what is the attendee experience? And the next question to ask-what would be the cost savings…
If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard. Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEAthrough IAEE in Washington D.C. on June 4thand 5th. Find out in this interview what it was…
Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career. Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how…
Have you ever had a conversation that had so many insights you wanted to take notes? Then you will want to list to this interview with Melanie Neal, a Vice President in healthcare, who is a creative problem solver, inclusive leader, organizational innovator and customer advocate. Melanie shares incredible wisdom that is not only uplifting…
Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor All Star Award and how it differentiated her marketing program in this latest interview. Each award included doing something truly disruptive in the trade show…
Are you planning out your 2019 year? If you are planning goals and looking for ways to achieve them think about this…You can 10x your success if you do this one thing: Commit to creating your personal brand. And if you are thinking “I have no idea how to do that-you are not alone!” This…
When is the right time to develop a pitch? For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea. Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…
Do you ever feel stuck trying to come up with a pitch? Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate. Eva and Faye take us on the journey of…
Wishing you could attend all of the sessions at #ExhibitorLive? This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP. Glenda shares amazing tips that span budgets, measurement to working with unions. Glenda describes “…it’s no longer about a demo on the show floor, it’s about figuring out what is the…
Have you been thinking about how you can take your trade show event program to the next level? Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives…
Are you looking to learn about the latest trends in the trade show event industry? In this special ExhibitorLive episode, Nancy Drapeau, Senior Research Director at Center for Exhibition Industry Research (CEIR) shares how her organization conducts objective research to provide trade show state of the industry and trends. CEIR is a not for profit…
Have you ever been so captivated by a great story that you lost track of time, and even your surroundings? Park Howell, is the founder of The Business of Story, a Keynote speaker, TEDx speaker, and shares his wisdom after interviewing over 133 people on his podcast The Business of Story and helping brands tell…
Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it. Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants. If you have ever wondered how a company like Intel plans, delivers,…
Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of Marketing , Results…
If you were given an unexpected 21% raise, would you ask for more? The answer for most of us is we would be so surprised that the thought of asking for more wouldn’t cross our minds. The reality is there is a high cost when we don’t ask. This episode explores three stories of opportunities…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…
Are you looking at your career goals to achieve the best year ever? In a recent interview, Roz Usheroff, one of the most sought-after communication, image and branding specialists, talks about 7 deadly traps that really limit us from achieving our true potential. We don’t always realize the impact our thoughts and actions have on…
Have you ever thought about how taking on a volunteer role can help more than your career? In this interview with Ruth Martin, shares her “why” for volunteering and the many benefits of leading the programs and events committee for the Chicago Healthcare Businesswomen’s Association (HBA) board. Find out what it is like to lead…
Are you in marketing and need to develop a plan for a maturing product? In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…
Have you been considering a career change? Perhaps you are looking at a global role but aren’t sure how to lead a team abroad and need help from a Mentor or Sponsor. In this interview with Julie Kim, Head of International Value Demonstration & Access at Shire, she provides key insights about making challenging career…
Have you ever had fear or lack of confidence hold you back from doing something you really wanted to do? Chantelle Anderson, Founder of Visible Confidence, former WNBA professional athlete and TEDX speaker, shares how “we all start out confident…and then something happens and we are taught to be less confident”. Chantelle tells her personal story and…
Are you looking to use storytelling to communicate messages about your products or services? Listen to this interview with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and…
What needs to happen before we feel like pressing a work-life reset button? Sometimes it takes a monumental shift or it can be a smaller act that is the catalyst for change. Fawn Germer, best-selling author, Pulitzer prize nominated journalist and keynote speaker, has had times in her life that lead her from a place…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
Have you ever been asked to come up with a fresh idea but weren’t sure where to start? We all have opportunities to solve problems and how we approach the process makes a big impact on the outcome. Finding new ways to tackle a challenge is the inspiration for this article based on strategies found in…
Most of us hear the word networking and the first image that pops into our heads, is a room full of people who don’t know one another exchanging business cards. If your palms are getting sweaty and your heart is racing a little thinking about going to an event and meeting a room full of…
When you hear the words Emotional Intelligence what is the first thing that comes to mind? Oftentimes, we are introspective and think about how we respond to a certain situation or how we felt during a difficult conversation. EQ is much more than how we react and is about being keenly aware of others. “Emotional intelligence…
Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…
How can associations and event managers boost ROI at your next trade show? Check out this interview with Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…
