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Author: Natalie

Home Articles Posted by Natalie
90 posts, 0 comments
how to handle anxiety

How to Respond to Fear and Anxiety in Times of Change

March 8, 2020NatalieCareer, Confidence, LeadershipNo Comments

How many of us have felt fear and anxiety recently in this time of change?  If you are nodding your head you are not alone.  While we may not be able to control external forces, we can control how we respond to them.  In fact, this is our super power.  No one can change your thoughts that is fully…

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Why we Need Women In Exhibitions (WIE)

February 29, 2020Natalie#ExhibitorLive, attendee, Career, Events, ExhibitorLive, Leadership, Mentoring, Networking, Personal Brand, Trade Shows, Women in ExhibitionsNo CommentsWomen in Exhibitions

The exhibit industry is evolving to have more women in it however there is still gender pay gaps, and many of us feel alone which is why we need the Women in Exhibitions group.  Katina Rigall Zipay and Jen LaBruzza share how they first became involved with Women in Exhibitions (WIE) and how the organization is changing…

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How to be Resilient in Times of Change

February 23, 2020NatalieCareer, Confidence, Leadership, Marketing, Mentoring, Network Up, Results, Trade Shows, Work-Life BalanceNo Comments

Ria Story shares her journey from an incredibly abusive home to becoming a motivational speaker, author and expert on Women’s Leadership in this podcast interview. She shares how “it’s not what happens to you that matters most. It’s who you become because of it.” Ria has the mindset of “I am going to figure it out…

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How Meditation Creates Transformational Change

February 3, 2020NatalieCareer, Confidence, Healthcare, Work-Life BalanceNo Commentsmeditation

Have you ever thought about how meditation can create transformational change in your work and personal life? In this interview with Katie Krimitsos, podcast host of The Women’s Meditation Network, we talk about the decision Katie made to pivot from a successful business and how that decision created an even greater opportunity to impact women’s lives. …

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10 Transformational Leadership Tips

How Leaders Can Create a Lasting Impact

January 29, 2020NatalieCareer, Healthcare Businesswomen's Association (HBA), Leadership, Trade Shows, Work-Life BalanceNo CommentsBan Bossy, Girl Scouts

When you think of great leaders having a lasting impact, Anna Maria Chávez, Executive Vice President and Chief Growth Officer for the National Council on the Aging, has created transformational change for millions of girls and women around the world.  She was the CEO of the Girl Scouts and also one of the co-founding women, along with Sheryl…

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How You Can Maximize your Association Results

January 20, 2020NatalieExhibitorLive, HCEA, HCEAConnect, Healthcare, Trade ShowsNo Comments

Are you looking for unique ways to engage your attendees at your next association event? In this interview with Michael Rosenberg, Managing Director MCI and Managing Director HCEA (Healthcare Exhibitors Association) describes how his association helps attendees get the most out their conference experience.  Find out why it is so important to offer different strategies to encourage interaction at…

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How Persistence Opens Doors

January 13, 2020NatalieCareer, Confidence, HCEA, HCEAConnect, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Mentoring, Network Up, Networking, Trade Shows, Work-Life BalanceNo Comments

There are many traits that can lead to success and Hope Mueller, Vice President Program and Project Management at Horizon, shares how persistence helped to open doors throughout her life.  In this interview, Hope talks about her new book- “Hopey, From Commune to Corner Office” and her journey from poverty and violence to having a successful career and…

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How to Create a Memorable Event

January 13, 2020NatalieEvents, Healthcare, Marketing, Meetings and Events, Trade ShowsNo Comments

Have you ever attended an event that was flawless and made you feel special?  Kristen Farley and Stephanie Schwartz share a behind the scenes look at the details for Rock Your Trade Show’s EmpowHer networking event.  They provide important insights including why you always need have a Plan B for every scenario in meetings and…

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Best Advice to Advance Your Career and Program from 5 Industry Experts

December 30, 2019NatalieCareer, EXHIBITOR ALL-STAR Awards, ExhibitorLive, Global Sourcing, HCEA, HCEAConnect, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Meetings and Events, Procurement, Trade ShowsNo Comments

Have you been thinking about how to advance your career in 2020?  Listen to this episode from 5 industry experts, Melanie Neal, Dawn Will, Ann Carter, Anne Trompeter and Marcia Deem who provide insights about staying relevant, how to get promoted, collaborating with procurement, networking and getting results for leadership.  If you want to accelerate your career in 2020, this is the…

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How to Implement Marie Forleo’s Everything is Figureoutable

December 16, 2019NatalieCareer, Leadership, Marketing, Mentoring, Networking, Personal Brand, Trade Shows, Work-Life BalanceNo Comments

Do you have a challenge in your life and think it is too big to solve?  Maybe you want to change jobs but don’t think the timing is right, or have a budget challenge for your program and think you have to eliminate shows that you know your company should attend.  Whatever your situation, using this phrase…

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11 Tips for Achieving Successful Events

How to Create the Ultimate Event

November 17, 2019NatalieAssociation Management, Career, Engagement, IAEE, Marketing, Marketing Plan, Meetings and Events, Trade ShowsNo Comments

What does a great event experience feel like for an attendee?  That is the first question that should be asked before budgets, logistics, venue, what do you want the experience to be for the audience?  Now, close your eyes and imagine the best event you have ever attended.  How did it make you feel?  Recently…

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How to Become President of an Association

November 10, 2019Natalie#ExhibitorLive, Career, HCEA, HCEAConnect, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Mentoring, Networking, Results, Trade Shows, TrendsNo Comments

Are looking for ways you can expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association   in this interview, Jeannie shares…

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Joy Effect

How to Turn Joy Into Your Super Power

November 4, 2019NatalieCareer, Confidence, Trade Shows, Work-Life BalanceNo Comments

How can you harness Joy to be your Superpower? Heading into the holidays this time of year can be especially hard for some people. When we feel joy, it is hard for negativity to take hold and bring us down.  Here are actionable tips to help you not only discover how to find positivity every…

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How to Make a Bold Move

October 30, 2019Natalie#ExhibitorLive, Career, HCEA, HCEAConnect, Leadership, Networking, Trade Shows, TrendsNo Comments

Have you been thinking about expanding your career and make a bold move to become an entrepreneur?  Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company.  Think about how you can make an impact by taking your passion, make a plan and bring…

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How to Show Value for Your Trade Show Program

October 20, 2019Natalieattendee, HCEA, HCEAConnect, Healthcare, Innovation, Marketing, Storytelling, Trade ShowsNo Commentsmedical device

Are you committed to finding ways to add value and implement new ideas for your trade show program?  In this interview with Christine Gahler, Convention Manager at Medtronic, we discuss the value of the convention channel.  The face-to-face opportunity makes it a unique way to reach the highest number of people in a short period of time.  Sometimes it…

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Work in marketing for a global company

How to be in Marketing at a Global Company

October 14, 2019NatalieHCEA, HCEAConnect, Healthcare, Marketing, Results, Storytelling, Trade Shows, Work-Life BalanceNo Comments

Jennifer shares how she plans meetings with her German counterparts using What’s App and GoToMeeting and it helps to keep connected with a 9-hour time difference.  Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role…

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How Having Grit Will Impact Your Career

October 9, 2019NatalieCareer, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Results, Trade ShowsNo Comments

Recently, I had the chance to observe the true meaning of grit first hand and it got me thinking: ‘What do we all need to do so we can apply grit and amplify our career results?’  Angela Duckworth author of the book, Grit, has inspired thousands of people to discover how success is more than talent and IQ….

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Empowering Leadership

How to Lead and Create Career Growth for Your Team

October 5, 2019Natalie#ExhibitorLive, Career, ExhibitorLive, HCEA, HCEAConnect, Healthcare, Healthcare Businesswomen's Association (HBA), Leadership, Marketing, Trade ShowsNo Comments

Are you looking for ways to lead your team or get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and she helps develop personal and professional careers within her organization.  Dawn started her career in the military and her ability to forge long-term relationship is highlighted by her amazing approach to interacting…

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How to go from Performer to Healthcare Planner

September 29, 2019NatalieHCEA, HCEAConnect, Healthcare, Trade ShowsNo Comments

Face-to-face marketing, when done right, is much like a well-orchestrated Broadway show.  Julie Harrison shares how she started her career in the performing arts in musical theater and even worked for The Disney Company before transitioning into healthcare as a Meetings and Convention Planner.  Find out in this live interview how she uses her creative skills…

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hceaconnect

How to Make a Career Move from Association to Meeting Planner

September 22, 2019NatalieCareer, HCEA, HCEAConnect, Healthcare, Marketing, Trade ShowsNo Comments

Have you been thinking about making a career move but aren’t sure where to start?  Kristen Leikwold not only changed jobs from working at association management company for HCEA, to becoming a meetings and convention planner for a corporation, she also moved to a new city.  In this interview, Kristen shares how networking and making…

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Leadership, Advocacy and the Future Industry Trends

September 9, 2019Natalie#ExhibitorLive, Career, CEIR, Exhibitions Day, HCEA, HCEAConnect, Healthcare, IAEE, Innovation, Marketing, Mentoring, Trade Shows, TrendsNo Comments

Discover how you can get promoted and add value with Cathy Breden, Executive Vice President and COO at IAEE and CEIR who shares leadership, advocacy and future industry trends. In the interview we discuss how she went from Director of Membership to leading a global association and the core principles of getting promoted-a lot of…

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Data analysis on trade show costs

How Exhibitors can Influence Change

September 1, 2019NatalieDrayage, HCEA, HCEAConnect, Healthcare, IAEE, Marketing, material handling, Trade Shows, TrendsNo CommentsAssociation, HCEA, HCEAConnect, Healthcare, Trade Show

Trade show exhibitors, associations and industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Listen to this interview with  Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect titled “Challenge the Status Quo: 19 Years of Data”….

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Embrace Career Opportunities

How to Embrace Career Opportunities

August 25, 2019NatalieCareer, HCEA, HCEAConnect, Healthcare, Trade ShowsNo Comments

Thinking about how to make your next career move?  Whether you are new to healthcare face-to-face marketing, or an industry insider, you won’t want to miss this interview with Taylor Urban, HMCC, US Conventions and Events Specialist at Abbott.  Taylor has a unique perspective having worked on the agency side of trade show events, technology and…

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How to Find Happiness at Work

August 25, 2019Natalie#ExhibitorLive, attendee, Brand Strategy, Confidence, Corporate Social Responsibility, Design Thinking, Engagement, HCEA, Marketing, Storytelling, Trade ShowsNo CommentsCareer Advice, Events, trade shows

What does happiness at work feel like for you?  I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling.  Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had…

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5 Ways IAEE helps Associations and Trade Show Managers

July 9, 2019Natalie#ExhibitorLive, CEIR, CEM, HCEA, HCEAConnect, Healthcare, IAEE, Trade ShowsNo CommentsCEM

Are you looking to take your experience on the show floor to a new level?  Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees.  In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director…

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How to Amplify your Event Association Results

July 5, 2019NatalieAssociation Management, attendee, Career, CEIR, CTSM, Engagement, HCEA, HCEAConnect, Healthcare, IAEE, Marketing, Trade ShowsNo Comments

Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show?  In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events…

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Why You Should Apply to EXHIBITOR All-Star Awards

June 30, 2019Natalie#ExhibitorLive, Brand Strategy, Career, CTSM, Engagement, EXHIBITOR ALL-STAR Awards, ExhibitorLive, Innovation, Marketing, Personal Brand, Storytelling, Trade Shows, TrendsNo Comments

Are you a trade show event marketer?  If you have achieved something unique for your company in face-to-face marketing, now is the time to nominate yourself to be an EXHIBITOR Magazine All-Star!  Travis Stanton, EXHIBITOR Editor, shares insights in this interview about EXHIBITOR including the All-Star Awards, how to get nominated and how it can impact your career….

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10 Steps to Reducing Costs With A Consistent Brand Experience

June 20, 2019NatalieBrand Strategy, Global Sourcing, Healthcare, Innovation, Marketing, Results, Trade Shows, TrendsNo Comments

How consistent is your brand messaging in your trade show program? Whether you work for a large fortune 500 company or a startup organization, take a look at all of your trade show assets and ask yourself-are they consistent and what is the attendee experience?  And the next question to ask-what would be the cost savings…

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How You Can Make A Difference at Exhibitions Day

June 18, 2019Natalie#ExhibitorLive, CEIR, Exhibitions Day, HCEA, HCEAConnect, Healthcare, IAEE, Trade Shows, TrendsNo Comments

If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard.   Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEAthrough IAEE in Washington D.C. on June 4thand 5th.  Find out in this interview what it was…

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How to Embrace Opportunities and Lead a Global Purchasing Organization

February 27, 2019NatalieGlobal Sourcing, HCEAConnect, Healthcare, Trade ShowsNo Comments

Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career.  Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how…

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Leadership

How to Lead, Embrace Change and Stay Relevant

January 27, 2019NatalieCareer, Confidence, Innovation, Leadership, Marketing, Mentoring, Trade Shows, TrendsNo Comments

Have you ever had a conversation that had so many insights you wanted to take notes? Then you will want to list to this interview with Melanie Neal, a Vice President in healthcare, who is a creative problem solver, inclusive leader, organizational innovator and customer advocate.  Melanie shares incredible wisdom that is not only uplifting…

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How to Take Risks and be an Industry All-Star with

January 14, 2019Natalie#ExhibitorLive, CTSM, Innovation, Leadership, Marketing, Results, Trade ShowsNo CommentsCTSM, Events, ExhibitorLive, Innovation, Leadership, risk, Trade Show

Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor All Star Award and how it differentiated her marketing program in this latest interview. Each award included doing something truly disruptive in the trade show…

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How to Create Your Amazing Personal Brand

January 5, 2019Natalie#ExhibitorLive, Career, Confidence, CTSM, ExhibitorLive, Leadership, Marketing, Marketing Plan, Personal Brand, Results, Trade ShowsNo CommentsCareer, Leadership, LinkedIn, marketing, Personal Brand, Servant Leader, trade shows

Are you planning out your 2019 year?  If you are planning goals and looking for ways to achieve them think about this…You can 10x your success if you do this one thing: Commit to creating your personal brand.  And if you are thinking “I have no idea how to do that-you are not alone!”  This…

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HCEAInnovate The Art of The Pitch Part 2

April 2, 2018Natalie#ExhibitorLive, attendee, ExhibitorLive, HCEA, HCEAConnect, Healthcare, Trade ShowsNo CommentsEvent Marketing, HCEA, HCEAConnect, HCEAInnovate, Healthcare, The Pitch, The Walking Dead, trade shows

When is the right time to develop a pitch?  For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea.   Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…

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HCEAInnovate The Art of The Pitch Part 1

March 19, 2018Natalie#ExhibitorLive, attendee, HCEA, HCEAConnect, Healthcare, Healthcare Businesswomen's Association (HBA), Marketing, Mentoring, Storytelling, Trade ShowsNo CommentsEvent Marketing, ExhibitorLive, HCEA, HCEAInnovate, Healthcare, marketing, Mentoring, trade shows

Do you ever feel stuck trying to come up with a pitch?  Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate.  Eva and Faye take us on the journey of…

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Elevate Your Strategy

How to Elevate Your Trade Show Program

March 12, 2018Natalie#ExhibitorLive, CTSM, Global Sourcing, Marketing Plan, Network Up, Networking, Trade ShowsNo Comments

Wishing you could attend all of the sessions at #ExhibitorLive?  This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP.  Glenda shares amazing tips that span budgets, measurement to working with unions.  Glenda describes “…it’s no longer about a demo on the show floor, it’s about figuring out what is the…

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  • How to Respond to Fear and Anxiety in Times of Change
  • Why we Need Women In Exhibitions (WIE)
  • How to be Resilient in Times of Change
  • How Meditation Creates Transformational Change
  • How Leaders Can Create a Lasting Impact

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