Have you have ever hesitated or waited for something to happen, like recognition for your efforts or when a job offer comes through you accepted the terms because it was what you wanted and you didn’t ask for a bigger salary you may want to reconsider your actions next time. Here is why being able to ask…
If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again. Karen Hough, CEO of the ImprovEdge has been helping individuals and companies use Improv to be industry leaders. In a recent interview, Karen shares real life examples of how organizations and their…
Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention. Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…
Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate. Dove did an experiment where they placed two signs above a door-one said average and one…
What is the recipe for making a bold career move? Is it taking big leaps, small steps or a combination of both? For Senior Marketing Manager Katie Lewandroski, she has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has…
Have you ever created a marketing plan and struggled with demonstrating results? When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it our customers really want and how…
Have you wondered how groups on LinkedIn and Facebook can help your events? Katie Krimitsos is an Entrepreneur, Coach and Host of the Biz Women Rock podcast. She has a massive community group on Facebook and shares in this week’s interview everything you need to know about creating a group on Facebook and LinkedIn. You…
Have you ever gone to a conference and felt like it was a total WOW start to finish? What made you feel that way? In this episode, Breanna Jacobs Vice President Conference Producer at Global Strategic Management Institute. Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune…
Have you ever wondered how things works in Procurement? Therese Marzocchi Jardine, Senior Vendor Account Manager with Microsoft Events and Studios demystifies sourcing, procurement and purchasing in this week’s interview. She also gives a snapshot into how to effectively write and manage an RFP, what not to do when responding to an RFP and how…
Marketing and Trade Show Event Teams often don’t interact with HR regularly and may be missing an opportunity to collaborate with an internal resource. Lydia Rohn, Vice President Human Resources at QuadMed was interviewed this week and shared insights on why forging a partnership with HR is so important for a company’s growth and for…
Expert Advice from CE0’s, COO’s, CMO’s, VP’s and Industry Insiders This article celebrates the incredible guests that have been interviewed and who shared so many valuable tips and insights. If you want to hear from any of these experts go to Podcast for all the episodes mentioned below. Karen Chupka, Senior VP CES & Corporate Business Strategy…
Have you been working on a larger project but aren’t sure how to anticipate what leadership will think about your solution? Find out how you can take your proposals from Maybe to Yes with Cathy Skala, Vice President, Transformational Change at Baxter. Cathy shares how culture has a big impact on the way companies process…
Have you ever wondered about creating your own personal advisory board but weren’t sure how to go about it? This is the episode that will give you all the tools you need to not only create your own personal board but also help you with getting on a Mastermind. If you need a little extra…
Alicia Tillman, Chief Marketing Officer of SAP Ariba is interviewed this week on the Rock Your Trade Show Podcast. SAP Ariba delivers “the best-in-class cloud procurement solution, value for both buyers and suppliers on Ariba Network, and innovative new business models so you can grow your business.” Used by over 2 million companies that transact over…
Have you ever been curious what happens behind the scenes to execute a show? Stacy McManus, Director, Corporate Alliances & Exhibition Operations at the American Thoracic Society shares an insider look in a recent interview of how the American Thoracic Society (ATS ) show prepares and collaborates with exhibitors to achieve success. The ATS show…
Have you ever felt frantic in the morning trying to leave for work? It is easy to feel overwhelmed especially if you have a lot to orchestrate before you arrive at work. In this latest episode, find out how you can take control of your day, maximize your efficiency, improve communications with your team and…
In a recent interview with Tara Lynn Foster, she shared her story of how she made a 3 day decision that was 5 years in the making. “After twenty years as a marketing software consultant for clients including American Express and Royal Caribbean and as an executive with Bank of America, Tara turned in her…
One of the top challenge many women face is trying to figure out how to balance career and a family. There are a variety of different choices, and it can be hard to know which path to take and when to make that decision. Finding inspiration from women who have paved the way can be helpful…
Have you ever wanted to have your event program stand out in your organization? For some marketers being seen as a strategic part of an organization isn’t always easy. Finding the right person who can help you stand out and give you strategies to implement is sometimes all you need. This week’s Rock Your Trade Show interview is with NeKeta…
If you are a marketer and have been on the trade show floor, you know first-hand how it can be challenging to attract, engage and share your message with the right attendee. In fact, the number one question asked about exhibiting is just that-“How do I get attendees to come into my booth, interact with…
Leah Woomer attended ExhibitorLive in 2016 and was thrilled to discover that she found a place where there were so many event marketers just like her. She shares how she is the only person in her company manages over 60 trade shows and internal events and what it feels like to be in a silo. Many event planners…
One of the most common challenges people have is knowing how to communicate your personal brand. Robyn Sayles was interviewed for episode 008 of the Rock Your Trade Show Podcast and shares incredible insights that you can implement right away. If you get stuck knowing what to say when people ask-“so tell me what you…
Wondering whether you need a mentor or sponsor? The answer is that you should have a combination of leaders in your career who help advise you. It is important to have a blend of advisors who serve as mentors and also a sponsor, preferably at least one male leader, who can provide support within your…
If you are an exhibit manager, marketer and trade show industry insider who wants to differentiate yourself, get promoted and be viewed as an industry expert then you will want to hear this interview. Randy Acker, President and COO of Exhibitor Media Group shares an insider look at ExhibitorLive, the certification and speaking programs available…
Have you ever met someone who inspired you instantly? Kim Feil, CEO of Bizhive, was at an HBA (Healthcare Businesswomen’s Association) Chicago and her stories were so captivating, it was thrilling to have her share them on the Rock Your Trade Show podcast. Kim is a 6 time Chief Marketing Officer and her journey executive…
