When is the right time to develop a pitch? For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea. Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…
Do you ever feel stuck trying to come up with a pitch? Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate. Eva and Faye take us on the journey of…
Wishing you could attend all of the sessions at #ExhibitorLive? This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP. Glenda shares amazing tips that span budgets, measurement to working with unions. Glenda describes “…it’s no longer about a demo on the show floor, it’s about figuring out what is the…
Have you been thinking about how you can take your trade show event program to the next level? Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives…
Are you looking to learn about the latest trends in the trade show event industry? In this special ExhibitorLive episode, Nancy Drapeau, Senior Research Director at Center for Exhibition Industry Research (CEIR) shares how her organization conducts objective research to provide trade show state of the industry and trends. CEIR is a not for profit…
Have you ever been so captivated by a great story that you lost track of time, and even your surroundings? Park Howell, is the founder of The Business of Story, a Keynote speaker, TEDx speaker, and shares his wisdom after interviewing over 133 people on his podcast The Business of Story and helping brands tell…
Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it. Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants. If you have ever wondered how a company like Intel plans, delivers,…
Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of Marketing , Results…
If you were given an unexpected 21% raise, would you ask for more? The answer for most of us is we would be so surprised that the thought of asking for more wouldn’t cross our minds. The reality is there is a high cost when we don’t ask. This episode explores three stories of opportunities…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…
Are you looking at your career goals to achieve the best year ever? In a recent interview, Roz Usheroff, one of the most sought-after communication, image and branding specialists, talks about 7 deadly traps that really limit us from achieving our true potential. We don’t always realize the impact our thoughts and actions have on…
Have you ever thought about how taking on a volunteer role can help more than your career? In this interview with Ruth Martin, shares her “why” for volunteering and the many benefits of leading the programs and events committee for the Chicago Healthcare Businesswomen’s Association (HBA) board. Find out what it is like to lead…
Are you in marketing and need to develop a plan for a maturing product? In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…
Have you been considering a career change? Perhaps you are looking at a global role but aren’t sure how to lead a team abroad and need help from a Mentor or Sponsor. In this interview with Julie Kim, Head of International Value Demonstration & Access at Shire, she provides key insights about making challenging career…
Have you ever had fear or lack of confidence hold you back from doing something you really wanted to do? Chantelle Anderson, Founder of Visible Confidence, former WNBA professional athlete and TEDX speaker, shares how “we all start out confident…and then something happens and we are taught to be less confident”. Chantelle tells her personal story and…
Are you looking to use storytelling to communicate messages about your products or services? Listen to this interview with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and…
What needs to happen before we feel like pressing a work-life reset button? Sometimes it takes a monumental shift or it can be a smaller act that is the catalyst for change. Fawn Germer, best-selling author, Pulitzer prize nominated journalist and keynote speaker, has had times in her life that lead her from a place…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
Have you ever been asked to come up with a fresh idea but weren’t sure where to start? We all have opportunities to solve problems and how we approach the process makes a big impact on the outcome. Finding new ways to tackle a challenge is the inspiration for this article based on strategies found in…
Most of us hear the word networking and the first image that pops into our heads, is a room full of people who don’t know one another exchanging business cards. If your palms are getting sweaty and your heart is racing a little thinking about going to an event and meeting a room full of…
When you hear the words Emotional Intelligence what is the first thing that comes to mind? Oftentimes, we are introspective and think about how we respond to a certain situation or how we felt during a difficult conversation. EQ is much more than how we react and is about being keenly aware of others. “Emotional intelligence…
Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…
How can associations and event managers boost ROI at your next trade show? Check out this interview with Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…
Have you ever wanted to try something but fear held you back? Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia. She describes her journey and strategies she uses to take a…
Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change. Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…
Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…
Do you wish you could show value for your trade program but aren’t sure how to do it? So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit. Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…
Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…
Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment? Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering. If you want to…
How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…
Have you have ever hesitated or waited for something to happen, like recognition for your efforts or when a job offer comes through you accepted the terms because it was what you wanted and you didn’t ask for a bigger salary you may want to reconsider your actions next time. Here is why being able to ask…
If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again. Karen Hough, CEO of the ImprovEdge has been helping individuals and companies use Improv to be industry leaders. In a recent interview, Karen shares real life examples of how organizations and their…
Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention. Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…
Have you ever had something happen to you that made question yourself? This is a loaded question and yet we often don’t think about the thoughts we have every day and how it impacts our relationships, career and the way we communicate. Dove did an experiment where they placed two signs above a door-one said average and one…
