Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor All Star Award and how it differentiated her marketing program in this latest interview. Each award included doing something truly disruptive in the trade show…
Are you planning out your 2019 year? If you are planning goals and looking for ways to achieve them think about this…You can 10x your success if you do this one thing: Commit to creating your personal brand. And if you are thinking “I have no idea how to do that-you are not alone!” This…
Wishing you could attend all of the sessions at #ExhibitorLive? This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP. Glenda shares amazing tips that span budgets, measurement to working with unions. Glenda describes “…it’s no longer about a demo on the show floor, it’s about figuring out what is the…
Have you been thinking about how you can take your trade show event program to the next level? Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives…
Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it. Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants. If you have ever wondered how a company like Intel plans, delivers,…
Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of Marketing , Results…
Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…
Are you a Trade Show Marketer thinking about completing your CTSM? Leah Woomer attended ExhibitorLive in 2016 and was thrilled to discover that she found a place where there were so many event marketers just like her. She shares how she is the only person in her company manages over 60 trade shows and internal events and what…
