What does a great event experience feel like for an attendee? That is the first question that should be asked before budgets, logistics, venue, what do you want the experience to be for the audience? Now, close your eyes and imagine the best event you have ever attended. How did it make you feel? Recently…
What does happiness at work feel like for you? I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling. Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had…
Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show? In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events…
Are you a trade show event marketer? If you have achieved something unique for your company in face-to-face marketing, now is the time to nominate yourself to be an EXHIBITOR Magazine All-Star! Travis Stanton, EXHIBITOR Editor, shares insights in this interview about EXHIBITOR including the All-Star Awards, how to get nominated and how it can impact your career….
Have you been thinking about how you can take your trade show event program to the next level? Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives…
Are you looking to learn about the latest trends in the trade show event industry? In this special ExhibitorLive episode, Nancy Drapeau, Senior Research Director at Center for Exhibition Industry Research (CEIR) shares how her organization conducts objective research to provide trade show state of the industry and trends. CEIR is a not for profit…
Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it. Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants. If you have ever wondered how a company like Intel plans, delivers,…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
When you hear the words Emotional Intelligence what is the first thing that comes to mind? Oftentimes, we are introspective and think about how we respond to a certain situation or how we felt during a difficult conversation. EQ is much more than how we react and is about being keenly aware of others. “Emotional intelligence…
Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…
Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment? Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering. If you want to…
If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again. Karen Hough, CEO of the ImprovEdge has been helping individuals and companies use Improv to be industry leaders. In a recent interview, Karen shares real life examples of how organizations and their…
You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention. Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…
Have you wondered how LinkedIn and Facebook Groups can help your events? Katie Krimitsos is an Entrepreneur, Coach and Host of the Biz Women Rock podcast. She has a massive community group on Facebook and shares in this week’s interview everything you need to know about creating a group on Facebook and LinkedIn. You can…
Have you ever gone to a conference and felt like it was a total WOW start to finish? What made you feel that way? In this episode, Breanna Jacobs Vice President Conference Producer at Global Strategic Management Institute. Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune…
Have you ever wondered how things works in Procurement? Therese Marzocchi Jardine, Senior Vendor Account Manager with Microsoft Events and Studios demystifies sourcing, procurement and purchasing in this week’s interview. She also gives a snapshot into how to effectively write and manage an RFP, what not to do when responding to an RFP and how…
Are you looking for advice from Industry Insiders, CEO’s, CMO’s & top leaders that will help propel your trade show marketing program to the next level? If you are curious about how to find work-life balance in a hectic career, and still achieve huge success these insights are just for you. Feel inspired & take…
If you are a marketer and have been on the trade show floor, you know first-hand how it can be challenging to attract, engage and share your message with the right attendee. In fact, the number one question asked about exhibiting is just that-“How do I get attendees to come into my booth, interact with…
Are you a Trade Show Marketer thinking about completing your CTSM? Leah Woomer attended ExhibitorLive in 2016 and was thrilled to discover that she found a place where there were so many event marketers just like her. She shares how she is the only person in her company manages over 60 trade shows and internal events and what…
One of the most common challenges people have is knowing how to communicate your personal brand. Robyn Sayles was interviewed for episode 008 of the Rock Your Trade Show Podcast and shares incredible insights that you can implement right away. If you get stuck knowing what to say when people ask-“so tell me what you…
If you are an exhibit manager, marketer and trade show industry insider who wants to differentiate yourself, get promoted and be viewed as an industry expert then you will want to hear this interview. Randy Acker, President and COO of Exhibitor Media Group shares an insider look at ExhibitorLive, the certification and speaking programs available…
Have you ever wondered what draws attendees to create a crowded exhibit? Next time you are on the trade show floor, check out the most crowded attendee exhibit. Turns out, it isn’t only a great engagement-it really does matter what others think about the engage and it influences other attendee’s actions. At a recent trade…
Have you ever been to an event, meeting, concert, or performance and you left feeling a total sense of awe and amazement? Afterwards, ideas flowed about possibilities and you felt totally motivated. Whether you are going to an internal meeting or an external event like a trade show the desire to be inspired remains the same. We all…
