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Category: Influencer Marketing

Home Archive by Category "Influencer Marketing"

How Intel Engages and Delights Trade Show Attendees

February 19, 2018NatalieCES2018, CTSM, Design Thinking, Digital Content, Engagement, Global Sourcing, Influencer Marketing, Innovation, Marketing, Results, Trade ShowsNo Comments#CES2018, attendee, ExhibitorLive, Trade Show

Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it.  Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants.  If you have ever wondered how a company like Intel plans, delivers,…

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ten top tips for healthcare exhibiting

10 Healthcare Exhibiting Tips from Industry Insiders

January 9, 2018NatalieAssociation Management, Career, CTSM, ExhibitorLive, HCEA, HCEAConnect, Healthcare, Influencer Marketing, International Trade Shows, Marketing, Trade Shows, Work-Life BalanceNo Commentsbest in show, Career, exhibiting, Healthcare, ideas, tips, Trade Show

Are you looking to take your healthcare trade show program to a new level this year?  Listen to 10 industry insiders in this Best-In-Show episode.  Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…

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How Microsoft is Using Storytelling in a Big Way

November 28, 2017NatalieInfluencer Marketing, Marketing, Marketing Plan, Personal Brand, Social Media, Storytelling, Trade ShowsNo CommentsEvent Management, Events, marketing, Story, Storytelling, Tradeshows

Are you looking to use storytelling to communicate messages about your products or services?  Listen to this interview with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and…

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Turn Attendees Into Super Fans Using Influencer Marketing

July 24, 2017NatalieAssociation Management, Engagement, Influencer Marketing, Social Media, Trade ShowsNo Commentsattendee, InfluencerMarketing, ROI, Socialmedia

You have an event, you have the plan, but how can you extend the message to all the people? It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has…

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