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HCEA Healthcare Series  

Rock Your Trade Show was the featured podcast at HCEAConnect in Chicago. Insightful interviews about Corporate Social Responsibility, Healthcare Associations and featured guests are healthcare innovators and industry insiders. Check out the blog posts below to read the featured interviews and listen to the podcast episode!

How You Can Maximize your Association Results

January 20, 2020Natalie

Are you looking for unique ways to engage your attendees at your next association event? In this interview with Michael Rosenberg, Managing Director MCI and Managing Director HCEA (Healthcare Exhibitors Association) describes how his association helps attendees get the most out their conference experience.  Find out why it is so important to offer different strategies to encourage interaction at…

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How Persistence Opens Doors

January 13, 2020Natalie

There are many traits that can lead to success and Hope Mueller, Vice President Program and Project Management at Horizon, shares how persistence helped to open doors throughout her life.  In this interview, Hope talks about her new book- “Hopey, From Commune to Corner Office” and her journey from poverty and violence to having a successful career and…

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Best Advice to Advance Your Career and Program from 5 Industry Experts

December 30, 2019Natalie

Have you been thinking about how to advance your career in 2020?  Listen to this episode from 5 industry experts, Melanie Neal, Dawn Will, Ann Carter, Anne Trompeter and Marcia Deem who provide insights about staying relevant, how to get promoted, collaborating with procurement, networking and getting results for leadership.  If you want to accelerate your career in 2020, this is the…

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How to Become President of an Association

November 10, 2019Natalie

Are looking for ways you can expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association   in this interview, Jeannie shares…

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How to Make a Bold Move

October 30, 2019Natalie

Have you been thinking about expanding your career and make a bold move to become an entrepreneur?  Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company.  Think about how you can make an impact by taking your passion, make a plan and bring…

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How to Show Value for Your Trade Show Program

October 20, 2019medical deviceNatalie

Are you committed to finding ways to add value and implement new ideas for your trade show program?  In this interview with Christine Gahler, Convention Manager at Medtronic, we discuss the value of the convention channel.  The face-to-face opportunity makes it a unique way to reach the highest number of people in a short period of time.  Sometimes it…

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Work in marketing for a global company

How to be in Marketing at a Global Company

October 14, 2019Natalie

Jennifer shares how she plans meetings with her German counterparts using What’s App and GoToMeeting and it helps to keep connected with a 9-hour time difference.  Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role…

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Empowering Leadership

How to Lead and Create Career Growth for Your Team

October 5, 2019Natalie

Are you looking for ways to lead your team or get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and she helps develop personal and professional careers within her organization.  Dawn started her career in the military and her ability to forge long-term relationship is highlighted by her amazing approach to interacting…

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How to go from Performer to Healthcare Planner

September 29, 2019Natalie

Face-to-face marketing, when done right, is much like a well-orchestrated Broadway show.  Julie Harrison shares how she started her career in the performing arts in musical theater and even worked for The Disney Company before transitioning into healthcare as a Meetings and Convention Planner.  Find out in this live interview how she uses her creative skills…

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hceaconnect

How to Make a Career Move from Association to Meeting Planner

September 22, 2019Natalie

Have you been thinking about making a career move but aren’t sure where to start?  Kristen Leikwold not only changed jobs from working at association management company for HCEA, to becoming a meetings and convention planner for a corporation, she also moved to a new city.  In this interview, Kristen shares how networking and making…

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Leadership, Advocacy and the Future Industry Trends

September 9, 2019Natalie

Discover how you can get promoted and add value with Cathy Breden, Executive Vice President and COO at IAEE and CEIR who shares leadership, advocacy and future industry trends. In the interview we discuss how she went from Director of Membership to leading a global association and the core principles of getting promoted-a lot of…

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Data analysis on trade show costs

How Exhibitors can Influence Change

September 1, 2019Association, HCEA, HCEAConnect, Healthcare, Trade ShowNatalie

Trade show exhibitors, associations and industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Listen to this interview with  Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect titled “Challenge the Status Quo: 19 Years of Data”….

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Embrace Career Opportunities

How to Embrace Career Opportunities

August 25, 2019Natalie

Thinking about how to make your next career move?  Whether you are new to healthcare face-to-face marketing, or an industry insider, you won’t want to miss this interview with Taylor Urban, HMCC, US Conventions and Events Specialist at Abbott.  Taylor has a unique perspective having worked on the agency side of trade show events, technology and…

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How to Find Happiness at Work

August 25, 2019Career Advice, Events, trade showsNatalie

What does happiness at work feel like for you?  I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling.  Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had…

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5 Ways IAEE helps Associations and Trade Show Managers

July 9, 2019CEMNatalie

Are you looking to take your experience on the show floor to a new level?  Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees.  In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director…

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How to Amplify your Event Association Results

July 5, 2019Natalie

Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show?  In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events…

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How You Can Make A Difference at Exhibitions Day

June 18, 2019Natalie

If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard.   Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEAthrough IAEE in Washington D.C. on June 4thand 5th.  Find out in this interview what it was…

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How to Embrace Opportunities and Lead a Global Purchasing Organization

February 27, 2019Natalie

Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career.  Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how…

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HCEAInnovate The Art of The Pitch Part 2

April 2, 2018Event Marketing, HCEA, HCEAConnect, HCEAInnovate, Healthcare, The Pitch, The Walking Dead, trade showsNatalie

When is the right time to develop a pitch?  For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea.   Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…

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HCEAInnovate The Art of The Pitch Part 1

March 19, 2018Event Marketing, ExhibitorLive, HCEA, HCEAInnovate, Healthcare, marketing, Mentoring, trade showsNatalie

Do you ever feel stuck trying to come up with a pitch?  Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate.  Eva and Faye take us on the journey of…

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Design Thinking Improves Results

Integrate Design Thinking Into Your Attendee Experience

January 15, 2018Design Innovation, Design Thinking, Designer, ExhibitorLive, Free Assessment, Inspiration, Results, ROI, trade show managerNatalie

Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…

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ten top tips for healthcare exhibiting

10 Healthcare Exhibiting Tips from Industry Insiders

January 9, 2018best in show, Career, exhibiting, Healthcare, ideas, tips, Trade ShowNatalie

Are you looking to take your healthcare trade show program to a new level this year?  Listen to 10 industry insiders in this Best-In-Show episode.  Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…

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How to Win Leadership Buy-In and Increase Your Value

November 13, 2017event manager, Healthcare, Leadership, planning, presentation, Procurement, Results, ROI, stakeholders, Trade ShowNatalie

Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…

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How Associations and Event Marketers Can Boost ROI

October 9, 2017Natalie

How can associations and event managers boost ROI at your next trade show? Check out this interview with  Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…

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Discover How to Tap into Your Brave

October 2, 2017#HBAIMPACT, Brave, Courage, Expert Advice, HCEA, HCEAConnect, HealthcareNatalie

Have you ever wanted to try something but fear held you back?  Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia.  She describes her journey and strategies she uses to take a…

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How to Lead Your Team through Change

September 25, 2017Natalie

Have you experienced a merger or been through an acquisition?  Today it is becoming more and more commonplace for organizations to go through transformational change.  Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…

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How to Find Your Passion In A Healthcare Marketing Career

September 21, 2017Natalie

Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…

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How To Add Value To Your Trade Show Program

September 11, 2017Natalie

Do you wish you could show value for your trade program but aren’t sure how to do it?  So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit.  Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…

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Everything You Need To Know About Healthcare Exhibiting

September 4, 2017HCEA, HCEAConnectNatalie

Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…

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How HCEA Is Increasing Member Engagement with Micro-Volunteering

August 28, 2017Association, Events, HCEA, HCEAConnect, Healthcare, marketing, Microvolunteering, tradeshowNatalie

Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment?  Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering.  If you want to…

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How HCEAConnect Attendees Give Back with CSR Project

August 22, 2017CSR, HCEANatalie

How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…

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How To Rock Your Next International Trade Show

July 31, 2017event planner, global trade show, HCEA, HCEAConnect, Healthcare, international trade show, logistics, marketing, PhRMA code, ROI, Trade Show, trade show managerNatalie

Planning to exhibit at an international trade show?  There are a lot of details for global exhibiting and it can be hard to know where to start.  Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….

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Rock Your Trade Show is sponsored by Exhibitus, a trade show event marketing company.

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