Rock Your Trade Show was the featured podcast at HCEAConnect in Chicago. Insightful interviews about Corporate Social Responsibility, Healthcare Associations and featured guests are healthcare innovators and industry insiders. Check out the blog posts below to read the featured interviews and listen to the podcast episode!
Are looking for ways you can expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association in this interview, Jeannie shares…
Have you been thinking about expanding your career and make a bold move to become an entrepreneur? Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company. Think about how you can make an impact by taking your passion, make a plan and bring…
Are you committed to finding ways to add value and implement new ideas for your trade show program? In this interview with Christine Gahler, Convention Manager at Medtronic, we discuss the value of the convention channel. The face-to-face opportunity makes it a unique way to reach the highest number of people in a short period of time. Sometimes it…
Jennifer shares how she plans meetings with her German counterparts using What’s App and GoToMeeting and it helps to keep connected with a 9-hour time difference. Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role…
Are you looking for ways to lead your team or get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and she helps develop personal and professional careers within her organization. Dawn started her career in the military and her ability to forge long-term relationship is highlighted by her amazing approach to interacting…
Face-to-face marketing, when done right, is much like a well-orchestrated Broadway show. Julie Harrison shares how she started her career in the performing arts in musical theater and even worked for The Disney Company before transitioning into healthcare as a Meetings and Convention Planner. Find out in this live interview how she uses her creative skills…
Have you been thinking about making a career move but aren’t sure where to start? Kristen Leikwold not only changed jobs from working at association management company for HCEA, to becoming a meetings and convention planner for a corporation, she also moved to a new city. In this interview, Kristen shares how networking and making…
Discover how you can get promoted and add value with Cathy Breden, Executive Vice President and COO at IAEE and CEIR who shares leadership, advocacy and future industry trends. In the interview we discuss how she went from Director of Membership to leading a global association and the core principles of getting promoted-a lot of…
Trade show exhibitors, associations and industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Listen to this interview with Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect titled “Challenge the Status Quo: 19 Years of Data”….
Thinking about how to make your next career move? Whether you are new to healthcare face-to-face marketing, or an industry insider, you won’t want to miss this interview with Taylor Urban, HMCC, US Conventions and Events Specialist at Abbott. Taylor has a unique perspective having worked on the agency side of trade show events, technology and…
What does happiness at work feel like for you? I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling. Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had…
Are you looking to take your experience on the show floor to a new level? Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees. In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director…
Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show? In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events…
If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard. Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEAthrough IAEE in Washington D.C. on June 4thand 5th. Find out in this interview what it was…
Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career. Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how…
When is the right time to develop a pitch? For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea. Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…
Do you ever feel stuck trying to come up with a pitch? Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate. Eva and Faye take us on the journey of…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
How can associations and event managers boost ROI at your next trade show? Check out this interview with Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…
Have you ever wanted to try something but fear held you back? Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia. She describes her journey and strategies she uses to take a…
Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change. Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…
Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…
Do you wish you could show value for your trade program but aren’t sure how to do it? So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit. Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…
Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…
Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment? Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering. If you want to…
How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…
Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
