Rock Your Trade Show was the featured podcast at HCEAConnect in Chicago. Insightful interviews about Corporate Social Responsibility, Healthcare Associations and featured guests are healthcare innovators and industry insiders. Check out the blog posts below to read the featured interviews and listen to the podcast episode!
When is the right time to develop a pitch? For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea. Jay immersed attendees in the creative process during his session and it all began with picking an idea and then developing the pitch to sell…
Do you ever feel stuck trying to come up with a pitch? Find out how GE Healthcare’s Eva Streich, and Faye Jermyn created a pitch. They participated in the “The Art of the Healthcare Pitch” session with Jay Bonansinga, author of the Walking Dead book series at HCEAInnovate. Eva and Faye take us on the journey of…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
Are you looking to take your healthcare trade show program to a new level this year? Listen to 10 industry insiders in this Best-In-Show episode. Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
How can associations and event managers boost ROI at your next trade show? Check out this interview with Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure…
Have you ever wanted to try something but fear held you back? Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia. She describes her journey and strategies she uses to take a…
Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change. Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and…
Imagine what it could feel like to find total fulfillment in your career. For Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences she has been passionate about being in Healthcare. Whether you are a Healthcare industry veteran or want to learn more about the industry, Carol’s wisdom will inspire you from CSR projects…
Do you wish you could show value for your trade program but aren’t sure how to do it? So often the first line of ROI measurement is focused on the quantity of lead scans in the exhibit. Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect…
Getting started in a new industry can be overwhelming especially if it is healthcare. Janet Aguhob, Senior Convention Planner at Allergan shared her story in a recent interview about what she wished she knew when she started exhibiting in healthcare and what it was like when she transitioned from non-profit to a highly regulated industry…
Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment? Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering. If you want to…
How are healthcare companies getting involved in Corporate Social Responsibility (CSR) projects and making a difference? Find out what motivated associations, healthcare marketers and suppliers to come together at the HCEAConnect conference to make blankets for children at the Lurie Children’s Hospital. You will feel so inspired by their stories and what they did to help…
Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention and Exhibitor Association) has a wealth of knowledge about exhibiting both in the U.S….
