Are you planning out your 2019 year? If you are planning goals and looking for ways to achieve them think about this…You can 10x your success if you do this one thing: Commit to creating your personal brand. And if you are thinking “I have no idea how to do that-you are not alone!” This new episode takes us on a personal journey together, using Roz Usheroff’s book “The Future of You: Creating Your Enduring Brand” as the blueprint.
Before we embark on this project-remember we are striving for progress-so that when we look back we can think- ‘Yes! I did that!’ Don’t worry you got this.
1. Conduct Your Own Personal Market Research
For marketers familiar with focus groups-understanding habits, experiences and perceptions directly impacts the way brands plan strategies. It is no different for our personal branding-we need to first know where we are to go forward. This is the hardest part of the process-don’t let it stop you. Survey what you think is your perceived personal brand and then compare it against what the truth is. Roz says “Those who fail to learn from history are doomed to repeat it!” Remember – knowledge is power. Harness what others think and if you don’t feel the feedback is aligned with your own perception the good news is that we all have the chance to course correct any time we choose to do so.
2. Create Your Personal Mission Statement
Just like a company who has a mission statement-yours will help remind yourself and express to colleagues, leaders, and your boss-this is what I aspire to be. Roz identifies that “The mission statement helps you identify and articulate your beliefs and core values”. Here are her tips to develop your mission statement:
- “Who? Describe yourself…talents, gifts, and attributes”
- “What? Outline your goals for the use of those talents”
- “How? Describe the outcome, including the impact that you want to make and the impression you want to leave behind”.
3. Find Ways to be Memorable
Consider finding what makes you unique by examining talents you have right now using what people ask you about the most as a starting point. Think about colleagues and co-workers who seek you out for help on projects. Is there a pattern of something that comes up over and over again? Roz reminds us that “your personal brand is ‘the sum of every experience others has of you’”. Try using this question:
“If you were going to open up your own company, what position would you offer me and why?” and then follow up by asking “What qualities do I possess that make you see me in that position?” Roz Usheroff.Click To Tweet
4. Harness Your PR Power
So how do we achieve recognition without seeming to brag about it? Roz points to changing our definition of PR to be “the means by which you can share how your unique ability can assist those you seek to serve in terms of getting them to where they want to go.” How have you helped a colleague, leader, volunteer, client, mentor or even sponsor shine? When you take an interest in helping someone else, there is gratitude expressed by the recipient and they are happy to share appreciate for your help.
Still unsure where to go for inspiration-think about LinkedIn. It is the perfect platform to recommend a colleague-not just click on the recommend a skill but really write a recommendation. As Roz calls this “…true PR and personal branding is one of drawing attention to what others can achieve with your help and expertise.” By helping others achieve success you will “become indispensable” and your personal brand will reflect who you truly are.
5. Intentionally Network and share your brand
Now that you have your mission statement, and all the tools in your personal branding kit, it is time to create your elevator pitch. I highly encourage you to listen to two episodes focused on elevator pitches-Episode 08 with Robyn Sayles-How to Share Your Personal Brand in 9 Seconds and Episode 13 with Tara Lynn Foster-How Marketers Can Discover What Makes You Great. Both will help you create your elevator pitch.
Identify where you can share your story-at networking events, industry events, as a speaker and even guest commentator on a blog or industry publication. Visibility to who you are will help perpetuate your brand.
A note of gratitude about this book and to Roz Usheroff. She is truly someone who exemplifies her personal brand. I have had the honor of knowing her, speaking with her on a panel and she was a guest on Episode 50. One of the things she says in the closing of all of her emails is “Always Be Amazing”. Her uplifting spirit and incredible dedication to serving others is an inspiration for all of us!
Special Challenge– share your personal brand, mission statement and elevator pitch with me. As a thank you for your courage to take action, you will be entered to win in our Exhibitus drawing for a full registration pass to ExhibitorLive 2019. So don’t delay, include your personal brand as part of your goals for 2019.
As always, if I can help you in anyway as you start this journey, reach out to me at I am happy and honored to help you on this journey.