In a recent interview with Tara Lynn Foster, she shared her story of how she made a 3 day decision that was 5 years in the making. “After twenty years as a marketing software consultant for clients including American Express and Royal Caribbean and as an executive with Bank of America, Tara turned in her badge.” During her journey to being an entrepreneur, Tara found she can help people discover what makes them great. Check out these tips that you can implement right away.
4 Ways You Can Discover and Communicate What Makes You Great
- 4 Ways You Can Discover and Communicate What Makes You Great
- Establish Your Core Values: It starts with finding out what is really important to you. Once you are clear on what is important it helps make all decisions easier.
Ask Yourself these three questions:
- Who am I? Once you know this you can ask for what you want and feel confident about it; stand your ground diplomatically-because you know what is important and make a career decision based on your values knowing what is right for you.
- What do I want? Having the answers to these questions you will have clarity-is the money more important right now or is time for my family more important.
- Why do I want it? When you identify the why it brings everything together.
Confidence resides with a solid foundation of understanding these three values. When you are on the treadmill of your career you can lose sight of your values and asking yourself the three questions really can help you stay on track. As an opportunity comes up or if you have a negotiation situation knowing the answer to these questions empowers you to make the right decision.
2. Know Your Audience: People often struggle with making meaningful connections both personally and in business. Once you have your values established you can move on to finding out what is important to the person you are talking with in a conversation.
Ask yourself-how well do you know your audience, how do you want them to feel? Three words will help you connect on a deeper level: feel, felt found.
Relating to another person can start with: “I understand how you feel, I have felt that way myself and I found that…” (fill in the blank). Just like you have your three questions for your core values, you can use these three words to establish a rapport with someone you are meeting with for the first time.
At trade shows-Sales Reps only have a few seconds to interact with an attending. Help them prepare when they are thinking about meeting an attending by asking the reps to think ahead of what it is they want the attendee to feel, what they want the person to walk away with and what did they find about their interaction your company.
3. Have a Purpose and a Play Book: If you are going to a networking event or trade show or networking event, first decide why you are attending. Prepare in advance things you want to say that will resonate with the attendees at that event. This will help you be ready and not feel pressure to think on your feed.
How to prepare before a meeting, conference or presentation comes down to planning. When you focus on the people coming to the event and know who they are, what they want and why they want it you are able to think ahead and have some key words or phrases that you can use when you talk with an attendee.
When you know what you are going to say in advance, you remove the pressure of having to think on your feet. Create either physical note cards you can review or use an app like Awesome Note to have information about the audience accessible before you go to the conference. After the event you can make notes on the cards about conversations you had.
4. Create A Positive Impression: Before you go to a networking event, decide what you hope to get out of the experience prior to attending. To make it easier to plan before you go and create a positive impression break it into three easy to remember words: Space, Sticker and Speech.
Own Your Space-even if you are nervous, physically your body will show – check out the book by Amy Cuddy Presence how you hold yourself changes chemicals in the brain. Take up as much space as you can-(think Wonder Woman) for at least 2 minutes. You will feel immediately a difference in confidence and how you appear to others.
Have A Sticker-your one message that people learn when they meet you. Tara shares how she has a 13.1 bumper sticker on her mini-van. People have a predisposed idea about you. In Tara’s case, they have a different idea when she drives through an intersection see the mini van, and then see her sticker. What do you want people to know about you coming and going?
Know Your Speech– Do you want to talk about your position or your passion? Compare the response to the question-what do you do? I am a project manager vs. I make order out of chaos as a project manager at xyz company. Describing your role instead of stating your title will create a visual image that the other persona can relate to and remember
Tara has a special cheat sheet she created just for you! If you want to know how to get in and out of conversations at networking events get this free download!
Editing Credits For The Podcast: Special Thanks to Christy Hausser and http://teampodcast.com