Rock Your Trade Show Podcast: Power tips and advice with industry experts, influencers and event managers so you can rock your career and trade show marketing program.
Where does Intel’s Events Program Manager find inspiration? For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it. Victor shares how he finds creative innovative ideas in nature, in open markets, at museums, and even in restaurants. If you have ever wondered how a company like Intel plans, delivers,…
Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of Marketing , Results…
If you were given an unexpected 21% raise, would you ask for more? The answer for most of us is we would be so surprised that the thought of asking for more wouldn’t cross our minds. The reality is there is a high cost when we don’t ask. This episode explores three stories of opportunities…
Have you ever wondered how inspired design can increase your results in face-to-face exhibit environments ? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design…
