Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor All Star Award and how it differentiated her marketing program in this latest interview. Each award included doing something truly disruptive in the trade show…
Are you planning out your 2019 year? If you are planning goals and looking for ways to achieve them think about this…You can 10x your success if you do this one thing: Commit to creating your personal brand. And if you are thinking “I have no idea how to do that-you are not alone!” This…
Are you looking at your career goals to achieve the best year ever? In a recent interview, Roz Usheroff, one of the most sought-after communication, image and branding specialists, talks about 7 deadly traps that really limit us from achieving our true potential. We don’t always realize the impact our thoughts and actions have on…
Are you in marketing and need to develop a plan for a maturing product? In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share…
Have you been considering a career change? Perhaps you are looking at a global role but aren’t sure how to lead a team abroad and need help from a Mentor or Sponsor. In this interview with Julie Kim, Head of International Value Demonstration & Access at Shire, she provides key insights about making challenging career…
What needs to happen before we feel like pressing a work-life reset button? Sometimes it takes a monumental shift or it can be a smaller act that is the catalyst for change. Fawn Germer, best-selling author, Pulitzer prize nominated journalist and keynote speaker, has had times in her life that lead her from a place…
Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you. Christine…
Most of us hear the word networking and the first image that pops into our heads, is a room full of people who don’t know one another exchanging business cards. If your palms are getting sweaty and your heart is racing a little thinking about going to an event and meeting a room full of…
Have you wanted to show an innovative idea but weren’t sure how to get it approved? Lesly Marban, CMO of Medline Industries shares key insights in this interview on how her company approaches marketing over 350,000 products including why starting with the customer’s needs first is so important. Find out how to innovate and communicate…
If you have been thinking of Improv as something you only see on shows like Saturday Night Live or a theater, think again. Karen Hough, CEO of the ImprovEdge has been helping individuals and companies use Improv to be industry leaders. In a recent interview, Karen shares real life examples of how organizations and their…
Are you looking for advice from Industry Insiders, CEO’s, CMO’s & top leaders that will help propel your trade show marketing program to the next level? If you are curious about how to find work-life balance in a hectic career, and still achieve huge success these insights are just for you. Feel inspired & take…
Have you been working on a larger project but aren’t sure how to anticipate what leadership will think about your solution? Find out how you can take your proposals from Maybe to Yes with Cathy Skala, Vice President, Transformational Change at Baxter. Cathy shares how culture has a big impact on the way companies process…
Wondering whether you need a mentor or sponsor? The answer is that you should have a combination of leaders in your career who help advise you. It is important to have a blend of advisors who serve as mentors and also a sponsor, preferably at least one male leader, who can provide support within your…
Have you ever met someone who inspired you instantly? Kim Feil, CEO of Bizhive, was at an HBA (Healthcare Businesswomen’s Association) Chicago and her stories were so captivating, it was thrilling to have her share them on the Rock Your Trade Show podcast. Kim is a 6 time Chief Marketing Officer and her journey executive…
