Have you ever needed to win leadership buy-in? Christine DiDomenico, an Event Marketing Strategist, shares her personal story of being an “accidental trade show presenter” to becoming a strategic marketing leader within her organization. If you need to communicate a message that resonates with stakeholders and ultimately win their buy-in this interview is just for you.
Christine shares her journey of transforming her role from a logistical resource to becoming a strategic part of marketing and how you can too. Listen to the interview for more power tips like these below.
- Know what is important. Whether you are presenting to a group of peers at a conference or to an internal team, the first thing to do is find out what matters most and start by sharing information that is relevant and of interest.
- Introduce an idea using data. The fastest way to show proof of concept is having the numbers to back it up. If you want to achieve change in an organization, sharing market research on the competition for example helps reinforce the “why” for doing something different in your marketing approach.
- Prepare for the unexpected. Christine shares how she took Improv classes to help her be ready for any situation when speaking publically. Having the ability to shift gears during a presentation can be the difference between winning or losing the audience’s attention.
- Embrace being vulnerable. In meetings with colleagues, leadership or a session at a conference there is a common interest by attendees to hear authentic stories that allow the listener to understand how success was achieved.
- Engage with the audience. When presenting ask questions that can be shared with the group. Using a live audience response not only engages the audience but it provides data that can be shared within your organization.
- Earn trust by speaking their language. Christine suggests creating a framework that makes you the subject matter expert so that when you deliver key message they make sense to your audience. If for example you are presenting ways to increase leads at a trade show-start with here are recommendations on how to increase the quality of customer interactions that will lead to increased sales results.
- Keep it simple. Attendees at an industry conference and colleagues in a strategy meeting all understand information if it is shared in a digestible format. Be brief, succinct and to the point so that your messages are understood easily.
- Change perceptions by asking an unexpected question. Sometimes all it takes is asking “who owned the show” as Christine described to start a discussion on realities of the competitive landscape.
If you want to find more power tips join our Rock Your Trade Show LinkedIn group and ask Christine DiDomenico questions directly. And if you would like strategies on how to win leadership support, reach out to me, I would love to help!